In the world of digital marketing, it’s more important than ever to stay on top of the game. A few bad campaigns can make it or break for a new business, and consistently bad campaigns can tarnish the reputation of even the most established brands. So, what should advertisers be ditching, and what should they be implementing instead? Check out these dos and don’ts of digital marketing to get ahead of the competition!
The Dos:
Invest in search engine optimization.
With Google clocking in 63,000 searches per second, there’s nothing that benefits your brand quite like popping up on that sacred first page for a keyword. To increase your ranking in Google’s SEO, make sure all of the content you produce prioritizes quality over quantity so that other sites will want to link back to yours.
Utilize influencer marketing.
Instagram influencers and “Youtubers” literally have their career in the palm of their hand with massive cult followings that rival even some of our favorite movie stars. Cutting a deal with someone that’s “internet famous” to make mention of your product or feature your brand in a video costs a fraction of the price of radio and television advertising while still maintaining a massive reach. Get hip: Support an influencer and optimize your advertising spend.
Voice interaction with all of your devices.
Siri isn’t our only automated friend to help us scour the internet for the answer to all of our questions anymore. Consumers can speak to a variety of appliances in their home that range from asking their Amazon Alexa about the weather to telling their Apple Remote what they want to stream from Hulu. To make the most of this voice driven revolution, put more effort into your keyword strategy and spend some time designing more complex voice queries if your target market enjoys talking to their devices.
The Don’ts
Rely solely on Facebook advertising.
Here’s the thing: Nobody trusts Facebook or their advertisements after the whole “selling consumer data” scandal. Mark Zuckerberg can’t seem to stay out of the news for any number of complaints about user security, and advertisers are getting the short end of the stick with increased ad costs as Facebook tries to pay off their fines. User dissatisfaction and expensive ads just don’t seem to add up for anyone trying to market through this site.
Use long video advertisements.
While we all expect there to be some form of advertisement we’re obligated to watch before we indulge in our favorite YouTube videos, we also all live to hit that “Skip Ad” button after five seconds of mandated viewership. With that being said, it’s important to capitalize on that first five seconds to get the message across. Learn how to shrink your elevator pitch online from thirty seconds to five and you’ll probably survive the extinction of long video ads.
Send umbrella emails.
The days when you could send out a blanket, umbrella-style email in hopes to grab the attention of anyone from any demographic are done. Segmented email lists receive six times more transactions than an unsegmented lists, so if you’re looking to better implement email in your strategy, start segmenting and stop assuming everyone reacts the same way to one headline.
Digital marketing is in a new, ultra-competitive age where successful businesses know how to find the right audiences at the right time in the right way. Don’t get stuck in the past; it’s possible to breathe new life into your digital marketing campaigns with some of these tips!
